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How do you hook Gen Z on local news? One newsroom is using TikTok to test ideas
The timeline: 30 days. The mantra: “TikTok, we don’t stop.” Last month, Cronkite News challenged itself to produce 30 TikToks in as many days — an effort to get the newsroom experimenting with the...
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VERIFY goes national on digital and social platforms
“Доверяй, но проверяй.” (“Doverai, no proverai.”) “Trust, but verify.” Back in the 1980s, Ronald Reagan used that Russian proverb so often in tricky disarmament talks with the Soviets that his...
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‘Harnessing the cool’ in search of new audiences
The video is informative and slickly produced: a 1:42 “explainer” in which a reporter deftly interacts with animated on-screen graphics and data to bring a potentially dry story on COVID-19’s global...
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When will hyperlocal targeting come to TV news? It already has.
One of the challenges for local TV newsrooms as they embrace the digital age is balancing broadcasting and narrowcasting: one size fits all versus one size fits me. Websites and apps allow for a...
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The Locked On HBCU podcast tackles underreported stories
After an odd year in college sports, when schools played a modified season or no season at all due to the COVID-19 pandemic, athletes and their fans are eager to get back in the game. One TV station...
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‘Painful awakenings’ — racial inequity by the numbers
“The data was heartbreaking, really astounding,” says Akilah Davis, a reporter at ABC-owned WTVD in Raleigh-Durham, North Carolina. “In Durham and Chapel Hill metro area schools, Black students are...
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Interactive storytelling that puts the viewer in charge
“Harnessing the cool.” It’s the mission statement for the innovation squad, a small team here at Cronkite News that experiments with different ways to present the news. The goal is to test new ideas...
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NBCLX connects the dots with local newsrooms
Okay, ready for your next assignment? Close your eyes and take one slip of paper from each of these three bowls. You now have in your hand three randomly selected topics — an event, an issue, and an...
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A new ‘digital newscast’ puts a Florida newsroom to the test
“The one conversation I do remember us having is ‘Do we really like that? Is that a word?’” Allison McGinley, news director at Graham Media Group’s WKMG in Orlando, doesn’t remember who came up with...
View ArticleHow to produce trustworthy news without “objectivity”
A new playbook for strengthening and transforming journalism Many forces have eroded public trust in journalism over the years. Additionally, the traditional standard of “objectivity” has lost its...
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